Organic clothing – sustainable

More and more, ever faster, always cheaper – this fashion motto now seems often outdated and is increasingly regarded as obsolete. The growing awareness and increasing popularity of organic clothing initiates a small revolution in wardrobes. Slow fashion is the order of the day.

For organic clothing, the return to simple fashion with a sustainable production without the pure consumption purpose is the focus. In the course of time, the biologically accentuated fashion has undergone a considerable development and a constantly progressive development.

So-called “eco-fashion” has long outgrown its infancy and become socially acceptable. Organic cotton is very trendy and is considered trendy – past the days of gray and boring unit fashion with niche status. Fair Fashion and Green Chic are more than presentable and set clear signs in the fashion world with their ethical principles.

Scratching sweaters in colorless gray tones are a thing of the past, today’s organic clothing is diverse, varied and extremely attractive. This is always under the premise of a socially just and environmentally friendly production, with internationally ratified seals guaranteeing these standards and to be observed.

The successful mixture of fashionable style, ecologically sustainable production and fair trade is finding more and more fans and followers who are more conscious of ethical and considerate consumption when buying clothes consciously. The growing and steadily increasing competitive situation on the market for organic clothing is another indication of the increasing demand, even if this niche is still quite manageable in the overall context of the fashion market.

Well-known companies and labels have discovered this trend for themselves and are now important trading partners and customers in the field of organic cotton for their own range. This now offers online as well as in-store articles for both sexes and every age group, even areas such as organic clothing children and organic clothing baby are their own rubrics.

Eco or chic? – Both together!

High-quality organic clothing is anything but a short-lived disposable product. It is now extremely versatile, modern and contemporary as well as permanently portable. In addition, the garments survive many washes and present themselves in the long term beautiful and in the form-stable initial state.
Of course, the cut and the appearance also play the main role here, but many Basic parts guarantee a trendy and alternative appearance through their color scheme and fashionable topicality. Numerous manufacturers now attach importance to a successful combination of fashionable demands and biological-ecological principles.
In fact, eco-fashion textiles are not only sustainable because they are made from organic cotton, but also because of their durability and extended shelf-life cycle. In a sense, slow fashion forms a contrasting counter-trend to an institutional industry that repeatedly supports new and current developments and thus seeks to establish new incentives to buy.
The collective term Fast Fashion stands for industrially mass-produced fashion goods, which are offered and sold internationally at low prices. Several globally operating fashion companies have created this new type of fast and very price-oriented buyer and established this consumer behavior on the market.
The counter-model and increasingly important slow-fashion movement is calling for producers to show more respect and responsibility towards the environment, people and production, and to inform consumers about the conditions, circumstances and background in the clothing sector.
Its central objectives are fair and decelerated trade, a selected selection of raw materials, an environmentally friendly production and high-quality processing for more sustainability and longevity of the products.
Sustainable and environmentally conscious fashion does not have to be made of natural materials unconditionally, and recycled and recyclable raw materials can also be variants of different textiles in the area of organic clothing.
The price level of such fashion may be slightly higher than the off-the-shelf commodity, but the environment, one’s own health, and above all, future generations will thank users long term.

Green materials


This form of organic cotton comes in two different variants: Pre-Consumer & Post-consumer. In this context, pre-consumer means that any residual cotton from the industrial production phase will be recycled. Post-consumer, on the other hand, determines that used clothes are used to obtain the required fibers. The process of recycling usually produces shorter fibers, which are mixed with fresh fibers in the further course, if the intended substance is to be more robust and stable. These fresh fibers used are also derived from a biological cultivation process.


  • warming function
  • breathable / anti-allergic
  • moisture-absorbing
  • very resistant-durable
In the controlled biological cultivation of cotton is completely dispensed with the use and use of chemical or synthetic pesticides. This not only protects the health of the farmers and harvest workers on the plantations, but also the environment, in which no toxic pesticides get. The cultivation happens without pesticides, insecticides and mineral fertilizer. This is a fundamental ban on genetic engineering. Meanwhile, this organic cultivation often also reduces the need for artificial irrigation.


  • wrinkle free-easy-care
  • breathable
  • temperature balancing
The production of organic cotton focuses on the species-appropriate husbandry of the sheep. The feeding completely dispenses with the use of animal feed during feeding and the complete processing of the wool is completely chemical-free and without pesticides. The wool yarn is natural or by dyeing by Naurfarben to clothing or other materials further processed. Sheep’s wool is quite rare as an animal natural fiber and very difficult to obtain in individual producing countries. As a natural raw material, it has antibacterial properties and rarely needs to be washed with good air supply, which in turn has positive effects on the LCA during the use phase.


  • tearproof
  • antistatic
  • breathable
Linen is now regarded as a niche fiber, but the underlying flax can also be grown very well in Europe without the use of fertilizers or pesticides. The fibers are rarely certified as organic, but linen is also considered in its original and conventional quality as extremely resource-friendly.

Hemp yarn

  • antistatic
  • heat-resistant
  • cool feel
Hemp as a fiber is very tear-resistant and therefore particularly suitable for robust and very durable clothing. By blending with organic cotton, softer hemp fabrics are also available for appropriate garments. In the textile sector, however, this raw material can only be found very occasionally, whether as conventional hemp or organic hemp. This raw material generally grows well without the aid or use of chemical fertilizers and pesticides, so that most hemp is cultivated in a biological way anyway.

What exactly is organic cotton?

Organic cotton or “organic cotton” is produced without the use of pesticides or other chemicals during production. The pure term “organic” is – as with food – legally protected with regard to agricultural raw materials for clothing and textiles, and therefore also for cotton.
So if a manufacturer sells products or products made of “organic cotton”, then this raw material used was actually provided with an organic certification. In its production the guidelines of the ecologically oriented agriculture are kept. The cotton is grown without chemical additives and thus positively counteracts the contamination of the soil and groundwater.
The abandonment of the use of pesticides and chemical fertilizers is the most important distinguishing criterion compared to the production and production of conventional cotton. The “organic cotton” label primarily addresses the cultivation method used, but not necessarily the working conditions during harvesting and processing. This is done by further seals such as Fairtrade.
In addition to the gentle cultivation of “organic cotton”, the high quality of this cotton form is a further plus, as the manual harvesting results in a finer selection and no leaves are included in the processing. The end product is therefore very soft and fine and without an annoying scratch feeling. More about this topic can be found at organic cotton.

Seal & Certifications – how do you recognize green fashion?

When selecting fashion brands for organic clothing, the consumer can be guided by seals that stand for environmental protection and binding social standards. Sometimes media speak of a veritable “seal jungle”, which is almost impossible to understand for the interested party.
Ultimately, however, this “jungle” dissipates quite quickly, with a focus on those seals recommended by experts or during an official campaign.

GOTS (Global Organic Textile Standard)

The seal was introduced in 2006 by a merger of international natural textile associations and has since become the global standard code for ecological textiles. The aim is a clearly traceable production process according to social and ecological criteria from the cultivation of cotton fiber to the finished end product.
The certificate is awarded only to products that comply with and guarantee the clearly defined standards and regulations. At all stages of processing, attention is paid to environmental sustainability and social standards, and this is controlled by independently operating control institutions in factories and factories.
  • strict social and environmental criteria
  • Focus on low water consumption and reduced soil pollution
  • Priority: fair wages and other standards in factories and manufacturing facilities

Fair Trade

The seal originated from the movement of the one-world shop and wants to support the farmers in the developing countries by guaranteed direct purchases above the world market price. Since 2007, Fair Trade certified cotton has been traded.
With the seal, the farmers receive a higher purchase price, which should cover the costs of a sustainable and living production. This increases safety and promotes stability for the living and working conditions of farmers.
  • independent – not part of the retail chain
  • promotes fair trade based on license agreements

Blauer Engel

  • social and environmental criteria in textile production
  • Water savings, fair pay and social standard regulations

GRS (Global Recycling Standard)

  • denotes clothing that consists of recycled textiles


  • currently standard with highest demands on textile ecology
  • Standard fixing far above current EU legislation
  • assesses entire textile production chain

FWF (Fair Wear Foundation)

The aim of the organization is to improve and optimize the working conditions in the local sewing shops. The Foundation sees itself as a learning initiative that companies can voluntarily join in order to control and improve the working conditions of suppliers on the outside.
This is done, inter alia, by introducing social standards and demand for a living wage.
  • own guidelines on decent working conditions
  • Review of all production steps on social standards
  • Focus on sustainable manufacturing processes

Organic fashion: buying clothes with a clear conscience

Fair clothing with an eco-touch has long been considered to be contemporary and, moreover, priced is no longer distinguishable from conventional mass-produced goods. The typical and common prejudices against fair-produced and traded fashion such as a high price, rare availability and typical eco-design are outdated and have served their time.
Fair fashion certainly still costs (traceable) more than typical merchandise from the discounter, but there is not necessarily a price difference to conventionally produced and offered fashion. There are certainly more special shops and shopping facilities for organic clothing in cities and metropolitan areas than in the countryside or in small towns.
However, the offer with its local shops is constantly expanding and, moreover, the leading providers are usually represented on the Internet anyway, where everyone who has access and can use a corresponding payment system will find it. Furthermore, the gray eco-myth of gray scratching wool, colorful scarves and well-worn felt pads is a picture from another era.
The most common piece of clothing in the field of fair fashion is still the usual cotton t-shirt. A plain monochrome without any imprint. An established fashion classic that pretty much everyone in his wardrobe has. The fair-oriented organic clothing now covers the entire leisure fashion range. T-shirts, leggings, sweatshirts, sweat pants, hoodies and even running shoes are offered.
Whether organic clothing online or organic clothing shipping, today there are various ways for women and men to purchase organic clothing cheap. The offer is varied and rich, as well as colorful and varied. For almost every claim and preference something is offered and the offspring is not too short.
Individual suppliers of organic clothing online have specifically focused on these age groups and offer healthy organic fashion for the youngest generation in the online shop or in-store business, which can therefore also grow up in the awareness of nature and environmental protection.
These specialist suppliers attract children with a large selection in the fields of organic clothing, baby and organic clothing, and are no longer inferior to the established retail chains as small, but niche niche providers. Shop with a good conscience!